Winner of 2023 Pega Client Innovation Award

Nick Gent


Nick is the founder and CEO of futureproofAI Group. Nick is a technologist with more than ten years’ experience delivering 1:1 marketing solutions leveraging Chordiant and Pega products for clients in the media, telco, travel, financial services and auto sectors. The solutions he has designed include retention optimization and cross-sell / up-sell use cases spanning human assisted and digital inbound and outbound channels.

Nick’s career includes an extensive tenure at Comet Global Consulting, initially in Europe. In 2012 he moved to the US to help establish Comet’s North American presence. He was instrumental to the successful implementation of programs at Verizon Wireless and AT&T (DIRECTV) in decision architect roles, as well as leading Comet’s intellectual property practice. After Merkle acquired Comet in 2016, Nick owned marketing platforms architecture.

Nick pioneered Pega’s first integration with Adobe. And he honed a strategic focus around advising clients on how to leverage first party data to improve the accuracy and cost-efficacy of their paid search and social media. Nick founded Futureproof in March 2019.

Nick is based in New Jersey with his wife and two young children.

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